Milktea 3in1 Packaging
Milk tea 3in1 is a packaging design project aimed at genZ customers, who love high-quality milk tea and love the mobility, freedom, and convenience.
The main idea of packaging involves the travels of young people with each destination representing the typical milk tea flavor: Taiwan – traditional milk tea flavor, Europe – greasy cheese milk tea flavor, Japan – famous matcha milk tea flavor, Hong Kong – typical milk tea flavor on the streets full of city night lights.
Based on that idea, the Reddot team visualized artworks adapted on paper boxes and product sticks, combining youthful; colorful, and harmonious designs to tell the story of milk tea around the world.
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.